A spectrum of engagement
Every organisation is part of the community. More or less explicitly. More or less effectively. The community, or a particular part of it, can be a pivotal stakeholder.
Community engagement means different things to different organisations. It might be about communicating about a new service to a vulnerable, hard-to-reach demographic group. Or testing attitudes through a focus group. On a larger platform, it might be about engaging citizens or users in the design of programs or policy. Or on a smaller scale — corporate citizen-type initiatives, like sponsoring a football team, or providing a pro bono professional service.
To be successful and worthwhile, however, all community engagement initiatives must achieve a two-way connection.